Activision wanted to communicate the idea the gaming could bring modern families together. C4 was hired to create these videos illustrating examples of this idea.
Commercials
2012 Jaguar XF
Los Angeles – C4 Media was chosen to edit the US dealer
commercials for the new 2012 Jaguar XJ and XF.
We went into high gear on a tight deadline to deliver a product worthy of Jaguar’s excellence. We look forward to a long and productive partnership with this time honored British Company.
Doritos 2.0: The Next Big Thing
What do Steve Jobs and Doritos have in common? For C4 members, the similarities lay in their “Doritos Crash the Super Bowl” commercial. The 30-second piece was created earlier this year and submitted to the company’s contest in the hopes of winning a slot during the half time show. Co-Directed by Marc Cahill and Maura Corey and written by Maura Corey, the commercial plays on the idea of a Doritos 2.0 release. An energetic host striking a resemblance to the late Steve Jobs, played by C4 favorite ...
Read More »NetSuite: Going Beyond the Ordinary
No matter your video needs, C4 Media can bring you quality content on any screen size. Whether small, large, square or oblong, the editors and designers at C4 are capable of creating graphics that can be presented anywhere. Most recently, we were asked to create a media piece that would be projected on a 200ft x 25ft screen at NetSuite’s annual SuiteWorld conference.
The 2013 conference, held in the San Jose Convention Center, attracted over 5,000 attendees. To kick off the event, NetSuite hired C4 to create, design and edit a promotional piece about three of their top clients. The entire video, shown above, was completely produced, designed and animated by the C4 team over a period of four weeks.
In the six-minute video, C4 highlighted School of Rock, Land O’Lakes and GoPro.
For School of Rock, C4 portrayed the ways in which the group helps kids grow in both creativity and confidence through a community of like-minded souls. NetSuite assists the School by streamlining their business with efficiency in their billing and business intelligence on one key platform.
Land O’ Lakes, a well-known dairy company, depends on NetSuite for their expansion due to the excellence of the Cloud program and their new ability to collaborate across the world.
GoPro is an innovative camera system that enables individuals to take video of images that were previously unattainable. NetSuite has helped them by saving the start-up company 100s of thousands of dollars in IT development and most recently reducing their order management process from 15 minutes to 30 seconds.
The partnership between NetSuite and their customers is one based on convenience and efficiency, two traits that C4 admires in both their clients and in their own work.
Yes on 30. C4 & the California Teachers Association.
We were hired to shoot and edit this spot for the California Teachers Association. It was a lot of fun and Danielle did a great job! Prop 30 passed, so I guess we did a good job, too.
Director – Marc A. Cahill
Director or Ops – Christina Cahill
Director of Photography – Joseph Hendrickson
All around help, coordinator / Boom Op / Grip – John Antonino
Make up / Wardrobe – Saida Staudenmaier
Engineering Amazing – The Lexus Recipe for Innovation
This piece was produced and editied by C4 Media with Team One Advertising and Lexus. Known for pushing the boundaries of culinary exploration, world-renown chef Ferran Adrià, chef and owner of Spain’s elBulli, is now breaking new ground in academia, lecturing at Harvard on the relationship between food and science. Get an inside look at how Lexus and Ferran Adrià use surprising ingredients and unconventional approaches to engineer amazing.
Read More »C4 Teams With Jaguar for US Commercials
2012 Jaguar XF – Edited By C4 Media from C4 Media on Vimeo.
C4 Media is thrilled to announce its association with Spark 44, Jaguar’s in-house advertising agency. There is no more inspiring and energizing brand for us to work with. Jaguar motor cars are visually beautiful and have a rich and exciting history.
Jaguar’s motto for years was “Grace, Space and Pace”, a perfect goal for any company to aspire to. Sir William Lyons who hand crafted the first Jaguar said “a car is the closest thing we can create to something that is alive”. His vision, technical skill and artistry influenced generations of Jaguars.
The Jaguar is a superstar in the auto world. They are head-turners whether parked at the market, transporting royalty to state events or being driven by world class sportsman. They are an ideal accessory for formal business occasions as a custom made suit and are just as comfortable purring along highways to beaches and country retreats. C4 Media is happy to be part of the adventure wherever these sleek cats take us.
