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Family Summit

Activision wanted to communicate the idea the gaming could bring modern families together.  C4 was hired to create these videos illustrating examples of this idea.

2012 Jaguar XF

Los Angeles – C4 Media was chosen to edit the US dealer
commercials for the new 2012 Jaguar XJ and XF.

We went into high gear on a tight deadline to deliver a product worthy of Jaguar’s excellence.  We look forward to a long and productive partnership with this time honored British Company.

 

Revenge

trust

/trəst/

Noun–Firm belief in the reliability, truth, ability, or strength of someone or something.

Verb–Believe in the reliability, truth, ability, or strength of.

Fans of ABC’s Revenge follow the hour-long drama with the expectation of learning yet another way that the rich and famous can enact vengeance on one another. Now in its third season, the show has created a strong following of double-infinity believers. At C4, we wanted our viewers to feel the same level of intensity that they expect in the show when watching our promo piece.

The thirty-second piece was created for promotional purposes, outlining the main plot points of the first season of the hit series, focusing on the ever-important topic of trust.

C4 has worked on several promotional projects, but the Revenge clip represents our ability to take scripted commercial material and create a unique sound bite that will encourage viewers to tune in to the new season.

Hulu’s Original Series Quickdraw comes to C4

C4 Media is accustomed to editing, designing and producing unscripted and promotional material, but we are also making strides in the scripted editing industry. Recently, CEO/Founder Marc Cahill was hired by Howler Monkey Productions to edit season one’s seventh episode of Quickdraw.

This Hulu original series is slated to premiere on August 5th. The show follows Sheriff John Henry Hoyle who is “fresh off the stagecoach from Harvard,” along with his first deputy Eli. The duo use forensic science to hunt down criminals of the Wild West.

“I was hired by Howler Monkey productions to edit it and it’s been an amazing experience,” said Cahill.  “I can’t wait to work with them again on more original content.” 

As C4 continues to work on new material for both television and promotions, we hope you’ll consider us for your next project.

 

Pitfall: Respect the Classics

Here at C4, we’ve worked on everything from the latest cars to the best new videogames. As we focus on the latest and greatest, we recognize the importance behind the classics. This immense appreciation for our roots inspired us to create this fun spec for Activision’s classic game, Pitfall.

The Atari-based game was released in 1982 and has since sold over 4 million copies. It requires gamers to maneuver Pitfall Harry through a jungle maze as he avoids the many obstacles thrown his way. The game was number one on Billboard’s chart for sixty-four weeks in a row.

Twenty-one years after the release, C4’s John Antonino and Chris Bohr worked together to create this promo for the classic game. Antonino wrote the script and Bohr focused on the exciting graphics that are used to catch the viewer’s attention.

C4 created the piece in the hopes of showing Activision what we are capable of designing. Based on our recent work with them on Battleship and The Walking Dead (links), we’d guess we’re doing something right!

Doritos 2.0: The Next Big Thing

Doritos 2.0: The Next Big Thing

What do Steve Jobs and Doritos have in common? For C4 members, the similarities lay in their “Doritos Crash the Super Bowl” commercial. The 30-second piece was created earlier this year and submitted to the company’s contest in the hopes of winning a slot during the half time show. Co-Directed by Marc Cahill and Maura Corey and written by Maura Corey, the commercial plays on the idea of a Doritos 2.0 release. An energetic host striking a resemblance to the late Steve Jobs, played by C4 favorite ...

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NetSuite: Going Beyond the Ordinary

No matter your video needs, C4 Media can bring you quality content on any screen size. Whether small, large, square or oblong, the editors and designers at C4 are capable of creating graphics that can be presented anywhere. Most recently, we were asked to create a media piece that would be projected on a 200ft x 25ft screen at NetSuite’s annual SuiteWorld conference.

The 2013 conference, held in the San Jose Convention Center, attracted over 5,000 attendees. To kick off the event, NetSuite hired C4 to create, design and edit a promotional piece about three of their top clients. The entire video, shown above, was completely produced, designed and animated by the C4 team over a period of four weeks.

In the six-minute video, C4 highlighted School of Rock, Land O’Lakes and GoPro.

For School of Rock, C4 portrayed the ways in which the group helps kids grow in both creativity and confidence through a community of like-minded souls. NetSuite assists the School by streamlining their business with efficiency in their billing and business intelligence on one key platform.

Land O’ Lakes, a well-known dairy company, depends on NetSuite for their expansion due to the excellence of the Cloud program and their new ability to collaborate across the world.

GoPro is an innovative camera system that enables individuals to take video of images that were previously unattainable. NetSuite has helped them by saving the start-up company 100s of thousands of dollars in IT development and most recently reducing their order management process from 15 minutes to 30 seconds.

The partnership between NetSuite and their customers is one based on convenience and efficiency, two traits that C4 admires in both their clients and in their own work.

C4 Media sits down with The Walking Dead actors

Fans of AMC’s hit show The Walking Dead won’t want to miss one of Activision’s latest videogame releases. Based on the zombie-filled world, the survival game brings to life the horrors that are portrayed in the Emmy award-winning series. Through their partnership with Activision, C4 Media recently had the opportunity to sit down with two of the show’s main characters.

The Dixon brothers, played by Michael Rooker and Norman Reedus, worked with Activision to bring their characters from the reality world to the virtual one. During an interview with C4 Media, Reedus, who plays Daryl, expressed his excitement over continuing the show’s storyline in the videogame realm.

“I didn’t know Activision would pick my character specifically for the video game, but I was thrilled,” he said.

The game takes players through pre-Atlanta, before the rest of the show’s famous cast arrives to take on the zombie uprising. Merle and Daryl are forced to live day to day on whatever items they can find.  As players battle herds of walkers and help other survivors, they consistently have to think of their next move. According to Reedus, this requirement for planning and forward thinking is what makes the game different than a regular point and shoot.

“There is a level of excitement in the game that is as high as watching it on television,” he said. “There’s a level of urgency that really shows itself in the video game.”

The television brothers enjoyed the process of recording their voices for the game, but acknowledged the differences between voice over work and on-camera. For Rooker, who plays Merle, the only difference was finding the proper place for inflection and tone.

“Because I’ve been on the show for awhile, I have a feel for the energy and the way Merle would talk and respond to a given situation,” he said. “You know, for example, if a zombie comes at me I kill them.”

As Rooker puts it, “Merle and Daryl in a game… what could be better than that?”

C4 Media has been working in partnership with Activision for the last three years. Their work together ranges from behind-the-scene shoots and celebrity interviews to footage editing. Also check out our work on Battleship: The Video Game and Wipeout “In the Zone.” The Walking Dead: Survival Instinct is available in stores now on most gaming platforms. 

Yes on 30. C4 & the California Teachers Association.

We were hired to shoot and edit this spot for the California Teachers Association.  It was a lot of fun and Danielle did a great job!  Prop 30 passed, so I guess we did a good job, too.

Director – Marc A. Cahill

Director or Ops – Christina Cahill

Director of Photography – Joseph Hendrickson

All around help, coordinator / Boom Op / Grip – John Antonino

Make up / Wardrobe  – Saida Staudenmaier

 

Suite World! A Wayne’s World Parody created for NetSuite.

Welcome to “SuiteWorld”. A spoof of the classic “Wayne’s World” sketch. Netsuite, an international software company, hired C4 to do a parody of this iconic sketch, highlighting the attributes of their company. This spoof holds a special significance to Marc, because he spent his formative years watching SNL in his own basement. Please enjoy Brian Ibsen’s and Eric Satterberg’s spot on impressions of Wayne and Garth, or should I say Zach and Evan? In our version of “SuiteWorld” Party On!

Zach Nelson: Zach Nelson / Brian Ibsen
Evan Goldberg: Even Goldberg / Eric Satterberg
Director/ Executive Producer: Marc Cahill
Production Manager: Christina Cahill
Production Coordinator: John Antonino
Production Coordinator Jason Reese (San Francisco)
Director of Photography: Matt Daniels
Script Supervisor: Maura Corey
Camera Operator: Michael Caradonna
Sound Mixer: Bradford Craig
Grip: Jason Benesh
VFX: Chris Bohr
Art Director: Tijana Agic-Gaudio
Leadman & Construction: Kenan Agic
Construction: Danny Herb
Make Up Artist: Tammy Buttitta
Make Up Artist: Emily Sarah (San Francisco)
Wardrobe: Saydi Staudenmaier
Production Assistant: Hans Hernke
Production Assistant: Mallorey Newland
Production Assistant: Heather Biggins (San Francisco)

Editor: Marc Cahill

 

Here are a couple of fun extras we shot / cut:

 

Extreme Close-Up!

 

Extreme Fly-Over!

Battleship the Game Developer Diaries

Produced, Directed and Edited for Activision by C4 Media

 

Game Experience

 

 

Designing the Game

Executive Producer & Director: Marc Cahill
Director of Ops: Christina Cahill
Director of Photography: Matt Daniels
Editor: Jules Frasier & Marc Cahill
Graphic Designer: Chris Bohr
Production Coordinator: John Antonino
Field Producer: Tracy Santomarco
Production Assistant: Hans Hernke

Special thanks to Melissa Mueller at Activision and to everyone at Double Helix games for making our visit so much fun.

Engineering Amazing – The Lexus Recipe for Innovation

Engineering Amazing – The Lexus Recipe for Innovation

This piece was produced and editied by C4 Media with Team One Advertising and Lexus. Known for pushing the boundaries of culinary exploration, world-renown chef Ferran Adrià, chef and owner of Spain’s elBulli, is now breaking new ground in academia, lecturing at Harvard on the relationship between food and science. Get an inside look at how Lexus and Ferran Adrià use surprising ingredients and unconventional approaches to engineer amazing.

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C4 Teams With Jaguar for US Commercials

2012 Jaguar XF – Edited By C4 Media from C4 Media on Vimeo.

C4 Media is thrilled to announce its association with Spark 44, Jaguar’s in-house advertising agency.  There is no more inspiring and energizing brand for us to work with.  Jaguar motor cars are visually beautiful and have a rich and exciting history.

Jaguar’s motto for years was “Grace, Space and Pace”, a perfect goal for any company to aspire to.  Sir William Lyons who hand crafted the first Jaguar said “a car is the closest thing we can create to something that is alive”.  His vision, technical skill and artistry influenced generations of Jaguars.

The Jaguar is a superstar in the auto world.  They are head-turners whether parked at the market, transporting royalty to state events or being driven by world class sportsman.  They are an ideal accessory for formal business occasions as a custom made suit and are just as comfortable purring along highways to beaches and country retreats.  C4 Media is happy to be part of the adventure wherever these sleek cats take us.

Wipeout “In The Zone!”

Activision hired C4 Media to create a behind the scenes look at the making of their Wipeout “In The Zone”  video game.  The sequel to their smash hit of last summer.  So we got a crew together and went to the set.  Be on the lookout for Wipeout “In The Zone” this summer, available for all gaming consoles.

Produced, Directed and Edited by C4 Media, shot by Eric B. Shanks, graphic artist was Chris Bohr.

This is a look see at the Behind the Scenes piece we created for Activision that is included with the Wipeout In The Zone Game, available now!

Thanks to Activision, and Sandbox Strategies! It was great working with both of you!

 

 

 

 

 

Top Gear USA

C4 Media worked with the History Channel, Mess Media and BBC Worldwide Prods. to launch a U.S. version of the series.  One of the most exciting pieces edited by C4 was the Viper Vs. Cobra segment that aired on the premiere episode.  

“This was fantastic for C4, I ‘m a huge fan of the BBC version, and it’s like a dream come true to work on the US version,” C4 president and GM Marc Cahill said.“It was great to work with Messick, as always, and working on car footage is sooo fun for me.”

Top Gear USA has recently been picked up for a second season.  Congrats to all the cast and crew of this exciting show.

Hole in the Wall

C4 (Marc) recently finished editing the Cartoon Network game show “Hole in the Wall”

Here are more acts of the show!

C4 Goes NASCAR – The Social Network: The NASCAR Sequence

Eric Shanks is a great DP / Director / Editor that we work with.  We brought him and 2 cameras and a couple of lenses to a NASCAR event in Fontana, CA  He was thinking it’d be fun to shoot NASCAR a bit like the regatta race (The Henley Sequence) in The Social Network.  Check out this amazing piece of work.

C4 Edits the feature doc – Don’t Tell Me I Can’t

C4 just completed editing of the feature doc “Don’t Tell Me I Can’t” for Bombay Pictures.  

Here’s a little about the film from the film’s website:

http://www.dtmic.com/

What do over 160,000 kids from 30 countries have in common? The determination and imagination to know anything is possible!

Destination Imagination, is a live event that’s been happening for over 26 years, bringing together 160,000 kids and young adults from 30 countries in a mind bending, creative problem solving competition. With 16,000 person arena-filled grand championships, celebrity sponsors, and only one winner in each category, it has proven to be the perfect proving ground for sheer creativity. It has clear rules, impossible sounding challenges, and, year after year, it has found the world’s greatest young creative minds.

From cluttered garages to shiny floors, we follow five teams throughout the competition’s process. Each is vastly different in both age and personality types. From an Elementary team interested in pizza parties to a Middle school team with a prospective Broadway star, and a High School team focused on community outreach, they all show us what it means to abandon limitations and truly create. Even if that means mastering a newspaper and glue contraption that will hold over 700 pounds!

Each team’s defining traits spring forward through vibrant interviews, flip camera home videos, and scenes of distressed practices and jaw dropping performances. There will be shaving cream wars, formal newsprint / duct tape dresses, and human bicycles. We’ll also get an insiders look at some key players, including parents, team managers and tournament appraisers.

After 4 months of rigorous practices, performances, fundraising events, exhausting flights and road trips, the teams will journey from a CA State Tournament to the Annual Global Tournaments in Knoxville TN where 3 mind blowing days of tough competitions, Family Camps, Pin Trading and After-Parties await them….

Finally, we are brought to the moment each team has been waiting for and working for, the infamous Award Ceremony that attracts over 11,000 beach balls, a parade with teams from around the world, prizes, a music concert, fireworks and enough adrenaline to power up a space shuttle! With cool awards like the “Renaissance” and “Da Vinci”, our teams will find out where they placed amongst hundreds of others in this world competition. It’s easy to feel the energy of this event, as pulses race and hearts beat under the thunderous roar of the crowd. Win or lose, through fears, tears, anxiety, adulation and a whole lot of FUN, every kid walks away with memories and experiences to last a lifetime.

‘Spellbound’ meets the ‘Olympics’ of Creativity with an unstoppable determination and unbreakable spirit, when a handful of Destination Imagination teams, ages 8 to 18, involved in a worldwide creative problem solving competition teach us a lesson about the power of persistence
and teamwork.

Wipeout / Activison Promo Shoot

Activision hired C4 Media to create a behind the scenes look at the making of their Wipeout 2 video game.  The sequel to their smash hit of last summer.  So we got a crew together and went to the set.  Here are some pics from that really fun day.  Be on the lookout for Wipeout 2 this summer, available for all gaming consoles.

Danger Girl – Game Trailer

A game trailer cut for E3 in 2002.  Danger Girl was one of the best selling video games at the time.  Edited by C4 at Autonomy for THQ.

The Movie Break – Sales Reel

The Movie Break was a weekly entertainment new show on TBS Superstation, produced by Norsemen Productions and edited by C4 Media.

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